Innovation has really gone to the toilet
I just completed a story on Continuum, a Boston design shop perhaps best known for the Swiffer and Reebok’s Pump. My piece looked at the creative process that goes into giving a twist to the mundane. One thing that didn’t make it into the piece: how the lowly toilet can foster innovation.
These photos I took show Continuum’s distribution medium for the company’s research arm, otherwise known as the Men’s Room.Oprah greets you as you walk in. Welcome to the creative zone, superstar!
Here’s a contemplative spot:
and, when you’re washing your hands, more trends to consider:
I shouldn’t mock. The company does a lot of creative work in a wide variety of fields. A few of them can be seen in this shot from Continuum’s Wall of Inspiration, which lines its main conference area.
It’s doing something right. Maybe I should start writing up trends and putting them on my bathroom walls.
Look for the piece in February in The Boston Globe Sunday Magazine.