Stealing MySpace
My review of Julia Angwin’s Stealing MySpace, MySpace Odyssey My central theme, that the geeks are being supplanted by the twerps, was meant to be the geeks vs. the schmucks. A good chunk of the book revolves around a ’schmuck insurance’ clause in a deal the MySpace founders struck with their overlords at InterMix. Also, the first few chapters looking at MySpace’s founders before they founded the site basically made them look like schmucks.
But the Globe thought “schmuck” was too vulgar. So, twerps became my stand-in.