Innovation has really gone to the toilet
Monday, January 27th, 2014I just completed a story on Continuum, a Boston design shop perhaps best known for the Swiffer and Reebok’s Pump. My piece looked at the creative process that goes into giving a twist to the mundane. One thing that didn’t make it into the piece: how the lowly toilet can foster innovation.
These photos I took show Continuum’s distribution medium for the company’s research arm, otherwise known as the Men’s Room.Oprah greets you as you walk in. Welcome to the creative zone, superstar!![Continuum bathroom 2](http://mffitzgerald.com/wordpress/wp-content/uploads/2014/01/continuum-toilet-2.jpg)
![continuum-4.jpg](http://mffitzgerald.com/wordpress/wp-content/uploads/2014/01/continuum-4.jpg)
![Continuum bathroom 2](http://mffitzgerald.com/wordpress/wp-content/uploads/2014/01/continuum-toilet-3.jpg)
![Wall of Inspiration](http://mffitzgerald.com/wordpress/wp-content/uploads/2014/01/continuum-wall-of-inspiration.jpg)
Look for the piece in February in The Boston Globe Sunday Magazine.